DEEP INSIGHTS AROUND PERSONAL BRANDING, PR, MARKETING & WELLNESS FOR LEADERS, CXOs AND FOUNDERS

TL;DR: Most founders wrongly classify their product as either a “need” or a “want.” The reality is simpler: products don’t create value on their own. The right customer determines whether your product feels essential. If you’re struggling to sell, your positioning and audience are usually bigger problems than your product. Stop Asking Whether Your Product Is a Need or a Want One of the most common statements I hear from founders is: “Our product isn’t really a need. It’s more

TL;DR: The biggest growth opportunity for CMOs today is not creating more top-of-funnel content. It is maximizing the value of content that has already proven it can engage audiences - MOFU. If a social post, video, webinar, podcast clip, or article is performing exceptionally well, it should either be scaled into TOFU distribution or activated through BOFU advertising. The CMO Blind Spot: Too Much Focus on Awareness In Their Marketing Strategy Most marketing teams spend enor

TL;DR: Media listicles can look like simple round-up articles, but for founders and CXOs they can become useful third-party authority assets. A credible publication placing your name, expertise and achievements alongside recognised leaders creates social proof that can strengthen reputation, search visibility and shareable credibility beyond the immediate reach of the article. What Is a Media Listicle? A media listicle is a curated article that highlights a group of professio

TL;DR: The widely used 3% Rule suggests that roughly 3% of an addressable B2B audience may be actively looking for a solution at a given time, while the remaining 97% is either problem-aware but not ready, researching, satisfied with an existing provider, or not currently interested. For founders and CXOs, the implication is significant: sustainable pipeline growth comes from building trust with the 97% before they enter their buying cycle. Timestamps: 0:00 - The Invisible Ma

TL;DR: Fundraising is not only a product or pitch-deck problem; investors also need to believe in the people, market and story behind the opportunity. This case study shows how coordinated founder personal branding, a consolidated PR strategy, media visibility, influencer activity and reputation management helped an EV startup strengthen credibility, generate substantial attention and ultimately raise more than $500,000. Our Results In this case study, an EV startup used a co

In startups, it's the question that is very important - is the product more important or the sales!