DEEP INSIGHTS AROUND PERSONAL BRANDING, PR, MARKETING & WELLNESS FOR LEADERS, CXOs AND FOUNDERS

TL;DR: Episode 02 of Brain Box - The Leadership Podcast explores how Kaushik Bose moved from mechanical engineering and an MBA into 14+ years of sales across Wipro, SAP, IBM and GBM Dubai, before building and exiting a premium refurbished-device business. The central lesson is simple: sales is not just a job function. It is a core skill for building businesses, careers, trust and personal brands. Key Moments 00:00 - Intro & Welcome: BrainBox Episode 2 (Kaushik Bose Solo Episo

Most B2B brands overinvest in reach or selling. The neglected middle of the funnel is where prospects decide whether your expertise is credible enough to trust and your brand safe enough to choose.