DEEP INSIGHTS AROUND PERSONAL BRANDING, PR, MARKETING & WELLNESS FOR LEADERS, CXOs AND FOUNDERS

TL;DR: Episode 02 of Brain Box - The Leadership Podcast explores how Kaushik Bose moved from mechanical engineering and an MBA into 14+ years of sales across Wipro, SAP, IBM and GBM Dubai, before building and exiting a premium refurbished-device business. The central lesson is simple: sales is not just a job function. It is a core skill for building businesses, careers, trust and personal brands. Key Moments 00:00 - Intro & Welcome: BrainBox Episode 2 (Kaushik Bose Solo Episo

Most B2B brands overinvest in reach or selling. The neglected middle of the funnel is where prospects decide whether your expertise is credible enough to trust and your brand safe enough to choose.

TL;DR: LinkedIn’s growing dominance in B2B video does not make YouTube irrelevant; it changes how the two platforms should work together. LinkedIn can create professional discovery and conversation, YouTube can build deeper trust and searchable authority, and the website can convert that attention. The strongest B2B video strategy therefore connects the platforms rather than choosing one. LinkedIn has officially become the leading video platform for B2B marketers, overtaking

TL:DR: Koo failed because its rapid top-of-funnel growth was driven by anti-Twitter political sentiment and subsidized government promotion rather than a defensible product differentiator, a distinct Unique Selling Proposition (USP), or an organic daily habit loop. But strategically, the founder mindset was the biggest hurdle. The Founder Mindset: Capital vs Sustainability Being a serial founder & investor, the first thing I see before investing is the mindset of the founder.