Building a personal brand is often viewed as a mysterious, intangible art form reserved for celebrities and media moguls. However, if you strip away the vanity, the mechanics are remarkably similar to achieving peak physical fitness. To develop six-pack abs, the formula is rigid: eat right, sleep right, and work out with discipline. It is a simple set of rules that is incredibly difficult to execute because it requires a level of consistency that most people find unsustainabl

While many news articles are covering that Koo (the Indian version of Twitter) shut down, we need to look deeper into why Koo failed from a strategic perspective. The first one that hit me the strongest. The Founder Mindset: Capital vs Sustainability: Being a serial founder & investor, the first thing we see before investing is the founder mindset. And this is what the founder said (and I quote): "Building ambitious, world-beating products from India in fields like social m

Most people think Public Relations (PR) is about press releases, media coverage, launch events, and building visibility. While those are important elements, the true value of a Public Relations strategy often becomes visible only when a crisis strikes. The strongest PR strategies are not designed merely to help organizations grow. They are built to help organizations survive unexpected challenges, protect stakeholder trust, and preserve hard-earned reputations when the pressu